“Applied influence is power - shape your purpose"

Graeme de BruynCEO

As CEO of The Influence Company Pty Ltd Graeme dedicates himself to shape, develop and deliver bespoke leadership, management, cultural and performance improvement programmes which is transformative in nature. The focus is influencing agile and sustainable change.Graeme has gained cross industry experience in the corporate, government, education and non-profit realm. He is a seasoned thought partner, programme designer and implementer, facilitator and team coach bringing practical wisdom to the management, leadership, organisational and human development sciences.


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He is inspirational in unlocking potential in individuals, teams and organisations. He holds a Master’s Degree in Management and has walked the path as a senior manager. He served on various boards gaining insight and experience in governance and organisational development practices. Graeme is also talented as a keynote address & TEDx speaker.  

His leadership, consulting, organisational and facilitation experience, coupled with his passion for people centric solutions, makes him a master in relating to people at all levels - from executives to the front line.  He personifies the positive influence agenda at The Influence Company, supporting management and teams to move beyond their comfort zones to develop more effective ways of achieving great results.


  • Graeme's professional background includes the roles of Managing Director of the Allan Gray Orbis Foundation (Namibia, Swaziland & Botswana); member of the advisory board of the Allan Gray Centre for Leadership Ethics at Rhodes University; Associate Head of the Business Management Faculty at Da Vinci Institute for Technology Management; and Learning Solutions Practice Lead at FranklinCovey Southern Africa. He is an elected Fellow of the Salzburg Global Seminar in Austria.  


    Previous designations were held at The Centre for Policy Studies, National Endowment for Democracy and the Futures Group. Graeme delivered successful consulting assignments amongst others at FNB, Wesbank, PetroSA, AfriSam, the Department of Science and Technology, SSSI & DHV Engineers, MWEB, Toyota Tsusho Africa, Gauteng Provincial Legislature, Barloworld, African Bank, Agri- & Services SETA, SALGA and the Dti (see career highlights).


    • Master of Management from the University of the Witwatersrand
    • ED HONS in training and learning from the North-West University



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Tertiary Education:
Master of Management - University of the Witwatersrand, 2013
BEd Honors - Training and Learning, North-West University, 2009
Higher Diploma in Education - Sohnge College of Education, 1995
Graeme Howard de Bruyn
Graeme de Bruyn